Digital Marketing Analytic Reports
This is a bite-sized, simplified report of annual digital marketing analytics. I create more in-depth versions of these on a monthly, quarterly, and annual basis to share with my team, upper management, and the Board of Directors.
Social Media Content
Peggy Adams Animal Rescue League: in collaboration with one other Digital Media Coordinator, we shared an average of 70 Facebook posts & 58 Instagram posts monthly. Our average monthly reach was 126,000 on Facebook and 14,000 on Instagram.
Girl Scouts of Southeast Florida: I planned, posted, and managed 851 Instagram posts, 424 Instagram posts, and 169 LinkedIn posts in 2024.
Email Content
Peggy Adams Animal Rescue League: through MailChimp, I deployed an average of 14 emails a month to an audience of 55,000+ subscribers.
Girl Scouts of Southeast Florida: through Salesforce Marketing Cloud I deploy an average of 11 emails a month to an audience of 8,800 subscribers.
Website Management
In my role at Peggy Adams Animal Rescue League, I spearheaded a complete website redesign from scouting web developers to website launch. I played a key role in site mapping, content creation, copy and images, plug-ins and APIs, and ensuring optimal user experience.
